Zone 2, base building, and a fair bit of Garmin roasting.
The everyday number, not the highlight reel.
My free running club.
Opted in for training emails from me.
Athletia Run
RCVRI
A small, serious audience beats a big bored one.
My followers train. They buy shoes, watches, gels and recovery gear, and they ask me what to buy. Here's who they are, what lands with them, and how I work.
I only work with brands I'd use myself. If I'm not into the product, the content won't be either.The one rule
Runners, hybrid athletes and people about to start.
One post. 462 new followers from it.
Plus 2,646 saves. People send this stuff to their run mates.
Sparkies. Points, prizes, and a feed I'm in every day.
What I make
- Zone 2 and baseWhy slow running works, and how to do it without losing your mind.
- Beginner trapsThe mistakes that make people quit by week three. The biggest part of my audience.
- Gear and shoesWhat I train in and why. Product sits here without feeling like an ad.
- Anti-metricStop letting your watch run your life. My most shared posts.
- HYROX and hybridRacing, strength for runners, and training both at once.
How I work
- Briefs are welcome. I take your goals and direction, then write it in a voice that lands with my audience.
- I'll recommend the format most likely to perform, and I'm happy to work with what suits your brand.
- Rates follow engagement quality, not follower count. A niche, high-intent running audience converts differently to broad lifestyle reach.
- Want to get product on feet? Ask me about prizes and virtual races inside the Sparkies club.
Hire me to make the thing runners actually watch.
Reels and carousels with your product worked into real training, written in the voice my audience already trusts. All rates in AUD. Every package comes with a signed agreement and a performance report.
Single post
One reel or carousel. Your brand sits naturally inside running or training content.
- 1 reel or carousel
- 1 round of revisions
- Performance report
Monthly
Four posts a month. I pick the mix of reels and carousels from what's performing.
- 4 posts per month
- Reels and carousels
- Monthly analytics report
- Priority response
3-month retainer
Cheaper because you commit. Built for brands that want a full season in front of runners.
- 4 posts per month
- Rate locked for 3 months
- Strategy call up front
- Quarterly review
- Story set
- +$75–100
- 3-frame story sequence per post
- Link in bio
- +$50/mo
- Dedicated link in bio placement
- Usage rights
- POA
- Paid ads, or use beyond organic Instagram
- Category exclusivity
- +20–30%
- The only brand in your product category
- Rush turnaround
- +30%
- Under 5 business days lead time
Standard lead time is 5 business days per post. Not sure which one fits? Tell me what you're after and I'll point you at it.
Let's make something.
Tell me about your brand and what you're after. I'll get back to you within 2 business days.